The Ashwagandha Standards Alliance is a broad coalition of responsible stakeholders working globally to advance science-based standards, transparent disclosure, and accurate public communication for ashwagandha ingredients and finished products.

Mission

A credible voice for ashwagandha quality and science

The Alliance exists to advance science-based education and foundational standards work for ashwagandha products. Our focus is to support informed decision-making and education for government, industry, and consumers.

By encouraging responsible communication and transparent quality standards, the Alliance helps strengthen the confidence in ashwagandha products that it has earned.

Infographic:
Ashwagandha Facts, Not Fear

Charter Principles

Our work is centered on six priorities that serve to preserve scientific fact and market confidence in ashwagandha.

Education

Clear, science-based information for those seeking reliable, objective facts on ashwagandha products.

Safety

Communicating the benefits and results on hundreds of studies on ashwagandha root and leaf, and bringing insight and context to common myths.

Quality

Agnostic to plant part, we educate and promote what’s really involved in ashwagandha product quality and truthful labeling.

Analytical harmonization

Developing and sharing valid analytical methods and labeling practices, for informed buyers of ashwagandha.

Transparency

Sharing the science and promoting open communication and trustworthy information for brands, researchers, and the public.

Public trust

As a collaborative effort among trusted suppliers and brands, we work to preserve the integrity and trust earned by ashwagandha, one of the largest herbal markets in the world.